Customer Research + Assessment Services
Uncover valuable insights and make better business decisions
Quality CX starts with truly understanding your customers. Through ongoing qualitative research and quantitative data analysis, I help brands stay connected to their customers' needs—identifying the gaps between customer expectations and reality.
Heuristic Analysis + Usability Testing
Uncovering usability flaws, finding opportunities to enhance design and user experience efficiently
Identify performance gaps, and opportunities to enhance user experience and performance outcomes
CX Performance Data Audit + Analysis
Data-driven insights, informing strategy, benchmarking, and identifying market opportunities efficiently
Secondary Market Research
Reveal deep customer insights, guiding strategy for improved experiences and decision-making
Customer-Focused Qualitative Research
Evaluate marketing alignment with current CX strategies, identifying opportunities for growth
CX Marketing Integration Assessment + Opportunity Analysis
Evaluate organizational CX maturity and identify opportunities for improvement and growth
CX Maturity Assessment + Opportunity Analysis
CUSTOMER RESEARCH SERVICES
VALUE
Tailored Solutions for Low Maturity Organizations
If your organization has low CX maturity, that’s completely okay. I adjust my services to focus on foundational enhancements, using general best practices and existing data. While the initial improvements may be incremental, this approach lays the foundation for stronger, more targeted CX efforts as your capabilities evolve.
Did You Know?
Businesses that conduct regular market research, including qualitative studies, experience 10-15% revenue growth through better alignment with customer needs.
Spotify regularly conducts qualitative research to understand how users interact with their playlists, discover new music, and engage with podcasts.
As a result of these customer insights, Spotify's revenue grew by 11% in 2023, particularly in its premium subscriber base. This growth rate surpassed that of competitors like Apple Music, which saw more modest growth in the same period.
CX SUCCESS STORY
Get Into The Groove With Regular Customer-Centric Research
I can help you identify research needs, and the best methodologies for your business
In a quick 15-minute discovery session, I can help pinpoint the ideal research cadence and methodologies tailored to your business, offering expert insights on the customer feedback and data needed to boost brand acquisition, retention, and loyalty for increased performance.
Uncover Gaps
and Opportunities
Understanding where you stand is the first step toward impactful CX improvements.
Delivering Actionable Insights:
A Value-Driven Research Process
My customer research process is designed to deliver valuable insights that will drive long-term growth. While timelines can vary based on your specific needs, I’ll take the necessary time to conduct thorough assessments, design tailored research studies, and deliver detailed recommendations that ensure meaningful outcomes.
This isn't about selling my time—it's about providing you value.
ASSESS
Through CX Maturity and Marketing Alignment assessments, I evaluate your organization's perceived CX capabilities and identify gaps that are hindering success. This critical 4-6 week phase ensures a thorough understanding of your business goals and reveals areas that can be addressed through targeted research.
RESEARCH
Tailored Research
for Targeted Results
Custom research studies designed to elevate CX maturity and close critical data gaps.
Over the course of 6-8 weeks, I’ll design and execute customer-focused research studies, combining primary and secondary research to uncover meaningful insights. This phase provides the data necessary to develop strategies that align with customer needs and drive measurable improvements.
LEARN
Delivering high-impact recommendations based on in-depth analysis.
Insights That Drive Actionable Change
In this final phase, I’ll develop detailed research reports and presentations with actionable recommendations. Over 3-4 weeks, I’ll analyze the data and provide strategies to improve CX maturity and enhance your ongoing efforts, ensuring that your CX initiatives are built on a solid foundation of real customer insights.
CX Expert Insights
in a Free 15-Minute Session
Provide your name and email, and I’ll send a quick survey to better understand your business, perceived needs, and commitment to improving CX.
Then, we’ll schedule a free 15-minute Zoom meeting where I’ll share my initial insights and suggest how my services can help achieve your goals.
Even if you choose not to proceed, you'll leave with clear steps to enhance your CX practices.
Let’s Connect—
Share a Few Key Details to Get CX Insights
This service evaluates your organization's current level of CX maturity and identifies areas where improvements and growth can be achieved.
Why It’s Valuable: Understanding where your organization stands in terms of CX maturity allows you to focus on targeted improvements, leading to better customer satisfaction, loyalty, and business growth.This assessment evaluates how well your marketing strategies align with your current CX efforts and identifies opportunities to create more cohesive and customer-centered campaigns.
Why It’s Valuable: When marketing and CX strategies work together, your brand can deliver a seamless, consistent experience across all touchpoints, driving engagement and conversion rates.This service uses interviews, focus groups, and other qualitative methods to uncover in-depth insights into customer behaviors, needs, and preferences.
Why It’s Valuable: By understanding your customers on a deeper level, you can tailor experiences that resonate with them, ultimately improving satisfaction and fostering stronger relationships.Secondary market research involves analyzing existing data and reports to gain insights, benchmark your organization, and identify market opportunities efficiently.
Why It’s Valuable: It provides cost-effective, data-driven insights that help guide your strategy without the need for primary research, saving time and resources while informing strategic decisions.This service audits your CX design performance, analyzing key metrics to identify gaps and opportunities for enhancing user experience and overall performance outcomes.
Why It’s Valuable: By understanding where performance gaps exist, you can take actionable steps to improve the user experience, leading to increased engagement and better business results.Heuristic analysis evaluates your digital platform against best-practice usability standards, while usability testing uncovers how real users interact with your design.
Why It’s Valuable: This service quickly identifies usability flaws and areas for improvement, leading to a more user-friendly design and ultimately improving customer satisfaction and conversion rates.
Answers to Common Questions
I understand that each project is unique, and you may have specific questions about my approach. Below are some frequently asked questions that provide additional insight into how I work, my processes, and the value you can expect from partnering with me. If you don’t find what you’re looking for, feel free to reach out directly for more personalized answers.
Explore CX strategies, case studies, and guidance for elevating customer experience.
Expertise, Growth, and Insights