Professional Case Studies
Transforming Complex Product Data Into Actionable Sales Proof
Sales Enablement Platform | B2B | Medical Device/BioTech
Role /// DX & Behavioral Design Lead
Client /// Advanced Wound Care Brand (Anonymized)
Primary Stakeholders /// Agency Partner, Creative Director, Head of Product
Enabling Sales & Complex Workflows ////////////////////
I designed a company-wide sales enablement platform that streamlined access to critical case study evidence across a diverse portfolio of wound care solutions—modeled to improve content utilization by up to 50% and accelerate decision timelines by 15–25%
IMPACT
Developed the end-to-end UX and content architecture for a scalable app covering multiple product categories—from bioengineered wound treatments to advanced debridement devices.
Built an advanced filtering system enabling reps to quickly locate case studies by wound type, patient condition, clinical setting, and treatment modality—addressing varied purchasing priorities of Wound Care Specialists and Surgeons.
Designed predictive content recommendations (“View Similar Case Studies”) and persistent navigation so reps could pivot between related products and supporting data seamlessly.
Integrated post-meeting workflows, including note capture, follow-up reminders, and one-tap sharing to keep HCPs engaged after presentations.
Developed intelligent nudges prompting reps to document outcomes, update pipeline status, or trigger next steps—improving compliance and pipeline visibility.
MY PROCESS
Unlike prior tools that were siloed by product and difficult to navigate, I created a unified platform that elevated clinical outcomes as the core selling narrative—making it effortless for reps to tailor discussions to each customer’s clinical and operational priorities.
What I Changed—and Why It Worked ////////////////////
Up to 50% increase in content utilization by field teams
15–25% faster progression of leads to purchasing decision
Higher HCP confidence in product claims through clear, accessible clinical evidence
OUTCOMES
What Limited Results Before
The internal team had no experience designing multi-product, evidence-led sales experiences with robust filtering and post-call engagement capabilities.
Ready to equip your teams with scalable, outcome-driven sales tools? Sales enablement that scales? Let’s make it happen.