Professional Case Studies
Empowering Sales Reps to Deliver Tailored Clinical Stories in Seconds
Sales Enablement App | B2B | Pharma
Role /// DX Strategy Consultant
Client /// Specialty Pharmaceutical Brand (Anonymized)
Primary Stakeholders /// Agency Partner, Creative Director, Head of Product
Enabling Sales & Complex Workflows ////////////////////
I designed and launched a multi-audience sales enablement app that equipped field reps to personalize every conversation, navigate complex clinical content effortlessly, and accelerate prescription growth—achieving modeled improvements of up to 50% in content utilization and 15–25% faster pipeline progression.
IMPACT
Led the strategy, architecture, and content design of an iPad sales app supporting two core audiences: ENTs and Allergists.
Developed a dual-path experience that dynamically tailored content flows to each specialty’s needs—highlighting nasal polyp efficacy for Allergists and unique delivery mechanism benefits for ENTs.
Created persistent navigation to instantly surface critical clinical trial data in any conversation.
Designed an interactive pharmacy locator feature to help reps demonstrate patient access and affordability.
Developed a streamlined “elevator pitch” flow to reinforce brand story in time-constrained meetings.
MY PROCESS
Where prior materials were static, generic, and hard to navigate, I built a flexible platform enabling reps to confidently pivot between specialties and surface the right evidence at the right moment.
What I Changed—and Why It Worked ////////////////////
+50% increase in content utilization by field teams
15–25% acceleration in HCP engagement and pipeline progression
Higher confidence and consistency in brand messaging
OUTCOMES
What Limited Results Before
The internal team lacked experience in designing modular, multi-audience sales workflows that balance regulatory compliance with in-field usability.
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