Professional Case Studies
Unlocking $5.5M Revenue with a Scalable Full-Funnel Growth Strategy
SaaS CRM Platform | B2B | ESG
Role /// Head of Experience & CRO
Client /// Global SaaS Provider (Anonymized)
Primary Stakeholders /// CMO, Marketing Director
Driving Conversion & Growth ////////////////////
I led a full-funnel digital experience transformation that increased conversion rates by 35% and SQL volume by 12% across high-value product lines—unlocking an estimated $5.5 million in incremental annual revenue from a $25K investment.
IMPACT
Conducted an in-depth DX and performance analysis to uncover funnel inefficiencies, gaps in Salesforce campaign architecture, and missed lead opportunities.
Designed and implemented a scalable full-funnel content strategy aligning paid media, landing page experiences, and sales engagement.
Educated internal teams on TOFU, MOFU, and BOFU strategies—building understanding of how cross-channel tactics connect to revenue.
Developed and managed 100+ personalized landing pages optimized for key buying segments and product lines.
Led internal and client ideation sessions to align stakeholders and define clear success metrics.
Conducted CRM product analysis to identify onboarding friction and prepared an in-app guidance improvement roadmap.
MY PROCESS
Rather than treating top-of-funnel tactics as isolated campaigns, I built an integrated strategy that connected acquisition to qualification and sales conversion—making every dollar of spend measurable and scalable.
What I Changed—and Why It Worked ////////////////////
+35% increase in conversion rates across landing experiences
+12% growth in qualified leads
$5.5M incremental annual revenue impact
Significant improvements in marketing ROI and funnel visibility
OUTCOMES
What Limited Results Before
The team had never developed a true full-funnel approach or built Salesforce infrastructure to track and optimize journey stages—and lacked the internal knowledge to design data-informed experiments tied to business KPIs.
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