Professional Case Studies
AI-Driven Site Transformation Saves $100K and Increases Conversion
E-Commerce Platform/RaaS | D2C | Consumer Goods
Role /// CX/DX Consultant
Client /// Fast-Growth E-Commerce Brand (Anonymized)
Primary Stakeholders /// CEO, CMO, CFO
Modernizing Digital Experiences ////////////////////
I led a full-scale AI-powered digital experience transformation that saved ≈$100K in site redesign costs and drove a checkout conversion rate of ~11% (+35% AOV growth) while increasing subscriptions and retention.
IMPACT
AI-Driven Insights & Automation
Used Brand24 and other AI tools to analyze brand sentiment, competitor performance, and emerging customer needs.
Automated keyword clustering and sentiment tagging across support, sales, and social data to identify friction points and inform content strategy.
Crafted all website content—over 150 pages—leveraging generative AI tools to accelerate production while maintaining brand voice.
Experience Strategy & UX Overhaul
Conducted a comprehensive site health audit (SEO, UX heuristics, accessibility).
Created an end-to-end redesign sitemap and prioritized usability improvements.
Evaluated CMS theme options through a custom scoring model to select the optimal platform.
Developed a self-service “Ask Anything AI” experience combining FAQs and contextual support on PDPs to reduce abandonment.
Omni-Channel Conversion & Retention
Built GTM strategies to elevate a celebrity partnership, including social content, email flows, and on-site experiences.
Designed scalable CRM workflows to increase subscriber conversion and customer lifetime value.
Launched digital adoption strategies across checkout and subscription flows, improving ease of use and driving repeat purchases.
MY PROCESS
Where previous efforts relied on fragmented tactics, I delivered an integrated, AI-powered approach—tying research, content, and design to measurable business KPIs.
What I Changed—and Why It Worked ////////////////////
Modeled Impact (Based on Industry Benchmarks)
~11% checkout conversion rate (+35% AOV uplift)
≈$100K in project cost savings
20–30% projected reduction in support inquiries via AI self-service
15–25% faster page load and improved SEO visibility
OUTCOMES
What Limited Results Before
The internal team lacked:
Experience operationalizing AI in e-commerce CX
A structured framework for prioritizing and executing improvements
A clear roadmap linking experience design to revenue growth
Ready to elevate your digital experience with AI-powered strategy? Let’s connect