Professional Case Studies
AI-Powered Research Prevents $600K in Misallocated Spend
EdTech Platform | B2C | Higher Education
Role /// Head of Experience & CRO
Client /// Leading EdTech Brand (Anonymized)
Primary Stakeholders /// CMO, Product Strategy Leadership
Modernizing Digital Experiences ////////////////////
I designed and led an AI-powered, mixed-method research program that informed targeting, pricing, and messaging decisions—preventing an estimated $600,000 in wasted program spend and delivering an ROI of ~2300%.
IMPACT
AI-Enhanced Participant Recruitment & Moderation
Used MTurk with AI-powered screening to recruit hard-to-reach learner segments.
Conducted live focus groups with Remesh, an AI platform for real-time moderation and insight generation.
Multi-Method Research Execution
Led over 30 in-depth interviews, capturing video and audio to contextualize quantitative findings.
Launched large-scale surveys with SurveyMonkey AI to validate hypotheses and identify pricing sensitivities.
Integrated AI Data Synthesis
Leveraged AI-assisted analysis to cross-reference patterns across focus groups, interviews, and surveys.
Created data-informed personas, targeting recommendations, and an optimized program pricing structure.
MY PROCESS
Prior efforts relied on siloed research and anecdotal inputs. I delivered a structured, AI-powered approach that combined depth, scale, and statistical confidence to guide critical investment decisions.
What I Changed—and Why It Worked ////////////////////
Modeled Impact (Based on Industry Benchmarks)
2300% ROI on research investment
$600K in avoided costs from launching unvalidated programs
3–5X faster insight generation vs. traditional methods
OUTCOMES
What Limited Results Before
The internal team lacked:
Experience designing multi-method research at scale
Familiarity with AI-enabled participant recruitment and real-time moderation tools
The capability to integrate mixed datasets into a single clear narrative
Ready to unlock transformative insight and growth through AI-powered research? Let’s turn AI into your research edge.