Experience strategy built around behavior, systems, and measurable outcomes
FinTech • B2B SaaS • DX Strategy • Acquisition
A Strong Product. The Wrong Customers.
Building Around the Right Customer Changed Everything.
Behavioral analysis uncovered which customers actually drove revenue reshaping acquisition, onboarding, and growth strategy around their needs →
↑ 250% Organic Acquisition • ↑ 78% High-Value Accounts • ↓ 70% CPL
GovTech • SaaS CRM • DX + DAP Strategy • Onboarding
Adoption Was Breaking the Moving Process
Fixing Operational Friction Changed How Military Moves Happened
Workflow analysis uncovered how onboarding, authentication, and inventory failures created cascading delays across the moving ecosystem; reshaping digital adoption around operational reality →
↓ 14x Login Support Volume • ↑ Faster Time-to-Activation • ↓ Inventory Escalations
eComm/Retail • D2C RaaS • DX Transformation • Growth
Turning Brand Attention Into Customer Growth
Building Around the Right Customer Changed Everything
Customer research, behavioral analysis, AI-driven content strategy, and conversion redesign aligned the brand, product story, and subscription experience around high-value customer behavior →
↑ Strategic Clarity • ↑ Customer Understanding • Exposed Operational Gaps
Higher Ed • Enrollment Strategy • CRO • Acquisition
Different students had different motivations
Growth Improved When Enrollment Became More Personal
Behavioral research uncovered what prospective students needed to believe before applying, reshaping enrollment strategy around relevance, trust, and career intent →
+40% Lead CVR • +52% Applications • +68% Engagement
Healthcare SaaS • Research • Retention
Trust in the AI Was Lost at Login
Protecting Clinical Momentum in an AI-Powered EHR
A mixed-method research initiative uncovered how authentication friction reduced confidence in AI-assisted documentation and disrupted critical prescribing workflows →
↑ Workflow Continuity • ↑ Clinician Confidence •
↓ Authentication Friction
Higher Ed • Enrollment Strategy • Acquisition
Enrollment Friction Was Limiting Growth
Students Couldn't Find What They Needed to Believe
Organic traffic had successfully scaled, but lead generation performance had plateaued. Behavioral research uncovered gaps that traditional CRO metrics alone couldn't explain →
↑ Strategic Clarity • ↑ Customer Understanding •
↑ Growth Alignment
Pharma • Product Design • Retention
Improving Adoption Through Behavioral Design
Designing for People, Not Just Technology
Behavioral research, experience redesign, and coordinated support workflows helped users understand what mattered, what to do next, and when intervention was needed →
↑ Onboarding Completion • ↑ 7-Day Retention •
↓ Response Time
My Expertise Delivers For:
Marketing & Growth
Customer Acquisition & Conversion
Journey Mapping & Funnel Optimization
CRM & Retention Strategy
Behavioral Segmentation & Personalization
Landing Page & Onboarding Optimization
Customer Research & Insight Generation
AI-Supported Content & Experience Strategy
Product & CX
UX & Digital Experience Strategy
Onboarding & Adoption Systems
DAP Strategy & Optimization
Service Blueprinting
Customer & Employee Experience
Behavioral Design & Usability Optimization
AI-supported Product & Support Experiences
Strategy & Transformation
Cross-functional Alignment
Experience Transformation Initiatives
Operational Experience Design
Customer Intelligence Systems
Support and Onboarding Optimization
Research-driven Decision-making
AI-supported Workflow and Systems Strategy
Let’s Build Better Systems for People
© 2026 Beth Pavinich. All rights reserved.
All content, case studies, strategy frameworks, written materials, visuals, diagrams, concepts, and supporting artifacts featured on this site are the intellectual property of Beth Pavinich and may not be copied, reproduced, distributed, modified, adapted, republished, or used in whole or in part without prior written permission.
Many projects featured on this site were completed under non-disclosure agreements (NDAs). Company names, product names, proprietary information, metrics, workflows, and identifying details have been anonymized, generalized, or modified to protect client confidentiality while accurately representing the scope and nature of the work.
Experience strategy built around behavior, systems, and measurable outcomes
A Strong Product. The Wrong Customers.
Building Around the Right Customer Changed Everything.
Behavioral analysis uncovered which customers actually drove revenue reshaping acquisition, onboarding, and growth strategy around their needs →
↑ 250% Organic Acquisition • ↑ 78% High-Value Accounts • ↓ 70% CPL
FinTech • B2B SaaS • DX Strategy • Acquisition
Adoption Was Breaking the Moving Process
Fixing Operational Friction Changed How Military Moves Happened
Workflow analysis uncovered how onboarding, authentication, and inventory failures created cascading delays across the moving ecosystem; reshaping digital adoption around operational reality →
↓ 14x Login Support Volume • ↑ Faster Time-to-Activation • ↓ Inventory Escalations
GovTech • SaaS CRM • DX + DAP Strategy • Onboarding
Turning Brand Attention Into Customer Growth
Building Around the Right Customer Changed Everything
Customer research, behavioral analysis, AI-driven content strategy, and conversion redesign aligned the brand, product story, and subscription experience around high-value customer behavior →
↑ Strategic Clarity • ↑ Customer Understanding • Exposed Operational Gaps
eComm/Retail • D2C RaaS • DX Transformation • Growth
Different students had different motivations
Growth Improved When Enrollment Became More Personal
Behavioral research uncovered what prospective students needed to believe before applying, reshaping enrollment strategy around relevance, trust, and career intent →
+40% Lead CVR • +52% Applications • +68% Engagement
Higher Education • Enrollment Strategy • CRO • Acquisition
Trust in the AI Was Lost at Login
Protecting Clinical Momentum in an AI-Powered EHR
A mixed-method research initiative uncovered how authentication friction reduced confidence in AI-assisted documentation and disrupted critical prescribing workflows →
↑ Workflow Continuity • ↑ Clinician Confidence • ↓ Authentication Friction
Healthcare SaaS • Research • Retention
Enrollment Friction Was Limiting Growth
Students Couldn't Find What They Needed to Believe
Organic traffic had successfully scaled, but lead generation performance had plateaued. Behavioral research uncovered gaps that traditional CRO metrics alone couldn't explain →
↑ Strategic Clarity • ↑ Customer Understanding • ↑ Growth Alignment
Higher Education • Enrollment Strategy • Acquisition
Improving Adoption Through Behavioral Design
Designing for People, Not Just Technology
Ethnographic research, behavioral analysis, role-based onboarding, and coordinated intervention design transformed a passive tracking app into a connected support system for patients, caregivers, and clinicians →
↑ Onboarding Completion • ↑ 7-Day Retention • ↓ Response Time
Pharma • Product Design • Retention
My Expertise Delivers For:
Marketing & Growth
Customer Acquisition & Conversion
Journey Mapping & Funnel Optimization
CRM & Retention Strategy
Behavioral Segmentation & Personalization
Landing Page & Onboarding Optimization
Customer Research & Insight Generation
AI-Supported Content & Experience Strategy
Product & CX
UX & Digital Experience Strategy
Onboarding & Adoption Systems
DAP Strategy & Optimization
Service Blueprinting
Customer & Employee Experience
Behavioral Design & Usability Optimization
AI-supported Product & Support Experiences
Strategy & Transformation
Cross-functional Alignment
Experience Transformation Initiatives
Operational Experience Design
Customer Intelligence Systems
Support and Onboarding Optimization
Research-driven Decision-making
AI-supported Workflow and Systems Strategy
Let’s Build Better Systems for People
© 2026 Beth Pavinich. All rights reserved.
All content, case studies, strategy frameworks, written materials, visuals, diagrams, concepts, and supporting artifacts featured on this site are the intellectual property of Beth Pavinich and may not be copied, reproduced, distributed, modified, adapted, republished, or used in whole or in part without prior written permission.
Many projects featured on this site were completed under non-disclosure agreements (NDAs). Company names, product names, proprietary information, metrics, workflows, and identifying details have been anonymized, generalized, or modified to protect client confidentiality while accurately representing the scope and nature of the work.
Experience strategy built around behavior, systems, and measurable outcomes
A Strong Product. The Wrong Customers.
Building Around the Right Customer Changed Everything.
Behavioral analysis uncovered which customers actually drove revenue reshaping acquisition, onboarding, and growth strategy around their needs →
↑ 250% Organic Acquisition • ↑ 78% High-Value Accounts • ↓ 70% CPL
FinTech • B2B SaaS • DX Strategy • Acquisition
Adoption Was Breaking the Moving Process
Fixing Operational Friction Changed How Military Moves Happened
Workflow analysis uncovered how onboarding, authentication, and inventory failures created cascading delays across the moving ecosystem; reshaping digital adoption around operational reality →
↓ 14x Login Support Volume • ↑ Faster Time-to-Activation • ↓ Inventory Escalations
GovTech • SaaS CRM • DX + DAP Strategy • Onboarding
Turning Brand Attention Into Customer Growth
Building Around the Right Customer Changed Everything
Customer research, behavioral analysis, AI-driven content strategy, and conversion redesign aligned the brand, product story, and subscription experience around high-value customer behavior →
↑ Strategic Clarity • ↑ Customer Understanding • Exposed Operational Gaps
eComm/Retail • D2C RaaS • DX Transformation • Growth
Different students had different motivations
Growth Improved When Enrollment Became More Personal
Behavioral research uncovered what prospective students needed to believe before applying, reshaping enrollment strategy around relevance, trust, and career intent →
+40% Lead CVR • +52% Applications • +68% Engagement
Higher Education • Enrollment Strategy • CRO • Acquisition
Healthcare SaaS • Research • Retention
Trust in the AI Was Lost at Login
Protecting Clinical Momentum in an AI-Powered EHR
A mixed-method research initiative uncovered how authentication friction reduced confidence in AI-assisted documentation and disrupted critical prescribing workflows →
↑ Workflow Continuity • ↑ Clinician Confidence •
↓ Authentication Friction
Higher Ed • Enrollment Strategy • Acquisition
Enrollment Friction Was Limiting Growth
Students Couldn't Find What They Needed to Believe
Organic traffic had successfully scaled, but lead generation performance had plateaued. Behavioral research uncovered gaps that traditional CRO metrics alone couldn't explain →
↑ Strategic Clarity • ↑ Customer Understanding •
↑ Growth Alignment
Pharma • Product Design • Retention
Improving Adoption Through Behavioral Design
Designing for People, Not Just Technology
Behavioral research, experience redesign, and coordinated support workflows helped users understand what mattered, what to do next, and when intervention was needed →
↑ Onboarding Completion • ↑ 7-Day Retention •
↓ Response Time
My Expertise Delivers For:
Marketing & Growth
Customer Acquisition & Conversion
Journey Mapping & Funnel Optimization
CRM & Retention Strategy
Behavioral Segmentation & Personalization
Landing Page & Onboarding Optimization
Customer Research & Insight Generation
AI-Supported Content & Experience Strategy
Product & CX
UX & Digital Experience Strategy
Onboarding & Adoption Systems
DAP Strategy & Optimization
Service Blueprinting
Customer & Employee Experience
Behavioral Design & Usability Optimization
AI-supported Product & Support Experiences
Strategy & Transformation
Cross-functional Alignment
Experience Transformation Initiatives
Operational Experience Design
Customer Intelligence Systems
Support and Onboarding Optimization
Research-driven Decision-making
AI-supported Workflow and Systems Strategy
Let’s Build Better Systems for People
© 2026 Beth Pavinich. All rights reserved.
All content, case studies, strategy frameworks, written materials, visuals, diagrams, concepts, and supporting artifacts featured on this site are the intellectual property of Beth Pavinich and may not be copied, reproduced, distributed, modified, adapted, republished, or used in whole or in part without prior written permission.
Many projects featured on this site were completed under non-disclosure agreements (NDAs). Company names, product names, proprietary information, metrics, workflows, and identifying details have been anonymized, generalized, or modified to protect client confidentiality while accurately representing the scope and nature of the work.